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Meta Widens Smart-Glasses Lead With $299 Models, Leaving Apple And Snapchat Chasing AI Wearable Race
Meta Platforms continues to gain momentum in the smart-glasses race with an extended push into affordable eyewear priced at $299, below its current Ray-Ban Meta Wayfarer model, Snapchat's $2,200 glasses, and Apple's $3,000-plus Vision Pro headset.
Bloomberg reports that Meta unveiled the Adventurer and Fury glasses, each priced at $299 - or about $80 below its Ray-Ban Meta Wayfarer smart glasses model. Meta also introduced a $399 Starfire model in collaboration with Kylie Jenner, targeting cash-strapped Gen Z and millennial consumers.
EssilorLuxottica, Meta's smart-glasses partner and the parent of Ray-Ban and Oakley, will manufacture the new models.
Meta's new Adventurer smart glases.Photographer: Mark Gurman/BloombergWe have detailed Meta's smart-glasses supply chain at length, and Goldman analyst Jerry Shen recently published a deep dive mapping the key suppliers powering the emerging AI and AR eyewear markets.
EssilorLuxottica's CEO said the cheaper Meta smart glasses are designed to "drive access to broader audiences," adding that "more price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives."
Last week, Snapchat CEO Evan Spiegel debuted goofy $2,220 smart glasses...
Evan Spiegel showing off the new Specs AR glasses to the public for the first time. pic.twitter.com/pCYBLU9xxH
— Nathie (@NathieVR) June 16, 2026...which Wall Street analysts viewed less as a mass-market consumer glasses and more as a developer kit, given the steep price point.
Clearly, Spiegel learned little from Apple's Vision Pro debut a few years ago, which failed to attract mainstream consumers because of its $3,000-plus price point.
Apple has certainly taken note of Meta's successful push into smart glasses and is expected to launch more affordable glasses in late 2027.
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Trump Signs Orders For Quantum Computer, Cryptography Upgrades
Authored by Martin Young via CoinTelegraph.com,
US President Donald Trump signed two executive orders on Monday to push to build a quantum computer and to focus on creating cryptography that can resist quantum attacks.
The orders aim to take a “cohesive, whole-of-government approach” to accelerate the deployment and commercialization of quantum computing and “protect sensitive technologies and work with allies to ensure adversaries cannot use QIST [Quantum Information Science and Technology] to undermine national security.”
The orders come as China ramps up its quantum computing ambitions following the announcement of its “Five-Year Plan” in March, which aims to expand investment in scalable quantum computers and the development of an integrated space-earth quantum communication network.
Investing in American quantum leadership like never before.
President Trump signs executive orders on quantum, supercharging a national effort in innovation in quantum technologies, ensuring national security and continuing American growth in a critical industry. 💻🇺🇸 pic.twitter.com/cQmdCs0s4N
Trump’s orders state that within 180 days, relevant agencies must update the National Quantum Strategy to support commercialization and industry partnerships.
Various agencies are also tasked with identifying implications of increasing scale and performance of commercial quantum computers, “such as the implications for the migration to post-quantum cryptography.”
The order also establishes Quantum Computer for Application Development and Discovery Science (QC-ADDS), a national effort to pursue the development of a quantum computer at a scale intended to “initiate the era of quantum-enabled scientific discovery.”
Focus on post-quantum cryptographyThe other executive order aims to secure the US against quantum-assisted cryptographic attacks and is more focused on upgrading to post-quantum cryptography.
“We’re going to be investing in American quantum leadership like never before to stay ahead of the pack,” Trump said.
The order directs the Office of Management and Budget and the National Cyber Director to lead an accelerated, nationwide migration to post-quantum cryptography, ensuring the nation’s data stays secure as quantum technology evolves.
“The advent of large-scale quantum computers, particularly in the hands of adversaries, will pose a significant threat to widely used cryptographic security systems,” the order said.
Major crypto blockchains such as Ethereum and Solana have already started working on post-quantum roadmaps, while the Bitcoin community is still divided on how to approach securing old coins against the quantum threat.
Tyler Durden Tue, 06/23/2026 - 10:45