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Elon's Next Move: Your Money
Authored by Adam Sharp via DailyReckoning.com,
For years, Elon Musk has dreamed of turning X (formerly Twitter) into the “everything app”.
Now that X is part of SpaceX (SPCX), and the combined company just raised $112 billion, the time looks ripe.
Elon envisions X as a single place where you can bank, chat, earn, advertise, use AI, shop, and more.
X Money is a key part of that vision. And we just got the first idea of what it will look like.
The program just launched to a small group of users. To attract deposits, X is offering some pretty crazy (and likely temporary) perks:
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6% APY on cash, no deposit limit
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3% cash back on purchases (with exceptions)
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$10 million FDIC insurance (by splitting deposits up between banks)
A 6% yield is not sustainable long-term (at current interest rates). It’s a teaser rate to get people to switch to X Money. Same goes for 3% cash back. That’s 3x higher than the industry average, and will almost certainly not last long.
These teasers may get a lot of people to switch. But it’s unclear how long the perks will last, and it’s currently only available to a small group.
X is not a bank. At least not yet. It’s more like a “neobank”, which manages the marketing and customer relationship, while licensed banks handle the deposits.
But for the user, it feels like a bank account and debit card. Deposits, yield, wire transfers, autopay, P2P payments, etc.
The WeChat ModelMusk’s desire to build the “everything app” may have been inspired by China’s WeChat.
WeChat is owned by Chinese tech firm Tencent. It started out as a simple messaging app. But Tencent rapidly expanded its utility, and today it is basically a digital operating system for the country.
In China, WeChat is used for payment, invoices, government interactions, making appointments, videos, shopping, games, chatting on social media, and much more.
WeChat Pay holds a massive 38% share of payments in China. More than a billion people use the app. It’s so ubiquitous that many Chinese people essentially run their lives through the app.
Largely as a result of WeChat’s success, Tencent has become a $488 billion tech giant.
This is what Musk is aiming for. If X Money succeeds, it could help justify SpaceX’s lofty valuation of $2.2 trillion.
SpaceX’s Huge AmbitionsX (formerly Twitter) has been the least-discussed part of SpaceX.
All the attention has been on rockets and AI. For good reason. Those are both very exciting areas.
But X deserves attention as well. Musk aims to turn the social network into a super-app, much like WeChat. Musk purchased Twitter for $44 billion. If he succeeds, it could be worth much more over the long term.
But running what is essentially a combination bank and social network is no easy matter. For one thing, it makes security far more important (and challenging). It’s going to require a massive customer support team. And that’s one area where Elon’s X has struggled.
X Money is going to be a critical part of building the “everything app”. And the team is going big on the launch.
Think about the 6% APYs X is offering on deposits. Let’s say that X Money attracts $10 billion in deposits over the first year.
Paying a 6% yield on that much cash could cost SpaceX $240 million a year in losses. That’s assuming their own internal return on cash is around 3.5%, plus bank fees and other transaction costs. This is why I assume the 6% APY is temporary.
And the 3% cash back? That appears to be on a debit card, which doesn’t have the same fee support as a credit card. So that could be another very expensive tool to attract users.
But the losses could be worth it. The market they’re targeting is massive. Payments, banking, and eventually – everything.
So will X succeed in becoming a “super app”? Honestly? I think it’s a long shot.
X Money would probably need to be wildly successful and run away with the market.
One problem is that Meta/Facebook (META) will copy anything that looks to be working. The company is notorious for it. And they have a much larger user base. Meta also already has WhatsApp pay and several payment integrations with Facebook.
Another problem is that American banks are extremely profitable, and in some ways act like a cartel. They won’t appreciate X stepping onto their turf, and may fight back. With lawfare, lobbying, or other means.
A Beautiful But Difficult ModelThe “everything app”, or the WeChat model has been the dream of every social media company in the world for a while. But it’s going to be very difficult to pull off at this stage of the game.
Then again, we should never count Elon out. If he’s going to go hard after this market, SpaceX certainly has a shot at winning it.
SpaceX just raised $87 billion in its IPO, then another $25 billion in bond sales. That is a massive war chest.
SPCX has big aspirations. And with a $2.2 trillion market cap, it has a lot of growing to do in order to justify that lofty price.
X Money is a calculated risk by SpaceX. One that could pay off big.
I don’t have a position in SpaceX, but it’s going to be fascinating to watch.
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Democratic Socialist Melat Kiros Ousts 15-Term Rep. Diana DeGette In Colorado Primary
As we've been noting of late, the Democrats have a problem: socialists are on the move. The latest - in a striking upset, democratic socialist Melat Kiros defeated 15-term U.S. Rep. Diana DeGette in Tuesday's Democratic primary for Colorado's 1st Congressional District. The victory extends a recent winning streak for the party's left wing and hands Republicans fresh ammunition heading into the fall campaign.
Democratic socialist Melat Kiros (L) ousted 15-term Rep. Diana DeGette in Tuesday's Democratic primaryKiros, a 29-year-old former attorney, defeated the 68-year-old incumbent who has represented the Denver-based seat since 1997. DeGette, a member of the Congressional Progressive Caucus, had long been viewed as secure in the solidly Democratic district. Kiros's win, backed by Sen. Bernie Sanders and the Democratic Socialists of America, came just one week after the DSA notched several high-profile primary victories in New York City.
The result is likely to intensify internal Democratic tensions. While party leaders sought to minimize last week's New York outcomes, Kiros's success in a Western swing state makes it harder to dismiss the pattern as a purely local phenomenon confined to deep-blue urban strongholds.
According to Axios, Dems are freaking out.
Rep. Diana DeGette (D-Colo.) was a staunch progressive, not a moderate, these members are privately fuming. So why did she become a target of the left?
- "One more case in the growing dynamic of performative politics," one House Democrat, speaking on the condition of anonymity to share candid analysis on the results, told Axios.
- "Diana was an excellent representative with seniority — but the style of someone younger and more outspoken has become more attractive to that cohort of motivated urban left voters."
- A senior House Democrat called the result a "wake-up call" for members of Congress
Kiros drew scrutiny during the campaign for a letter she wrote criticizing the view that calls for the elimination of Israel constitute antisemitism. Despite those comments, she built a strong coalition among younger, college-educated voters who have moved into the district in recent years. With most votes counted, she held a roughly four-point lead when major outlets called the race.
GOP strategists quickly framed the outcome as evidence that the party's left flank is expanding its influence beyond traditional strongholds, according to The Hill. A spokesperson for the House Republican campaign arm said the result showed "the socialist takeover of the Democrat Party is no longer confined to deep-blue strongholds," arguing it would complicate Democratic efforts to flip the House.
Other Anti-Incumbent Signals In ColoradoVoters delivered additional rebukes to establishment figures on Tuesday. In the Democratic primary for governor, state Attorney General Phil Weiser defeated U.S. Sen. Michael Bennet, who had been considered the early frontrunner. Weiser, while a mainstream Democrat, ran an insurgent-style campaign that emphasized his record of suing the Trump administration 66 times and criticized Bennet for confirming some of President Trump's Cabinet nominees. He also portrayed the senator as too aligned with wealthy donors.
Bennet will keep his Senate seat and faces re-election in 2028.
In the U.S. Senate primary, Sen. John Hickenlooper successfully turned back a challenge from progressive state Sen. Julie Gonzales.
General Election Landscape Takes ShapeTuesday's results also clarified several November matchups that could affect control of the House.
- Colorado's 1st District: Kiros is now the heavy favorite to hold the safely Democratic seat for her party.
- Colorado's 8th District: The contest remains one of the most competitive in the country. Vulnerable Republican Rep. Gabe Evans will face state Rep. Manny Rutinel, who won the Democratic primary. Cook Political Report rates the suburban Denver seat a toss-up.
- Colorado's 5th District: Army veteran Jessica Killin won the Democratic nomination to challenge Republican Rep. Jeff Crank. The seat has trended left in recent presidential cycles, though it remains in Republican hands.
Democrats currently need a net gain of three seats to retake the House majority.
The Colorado results add to a growing body of evidence that primary voters in 2026 are rewarding candidates who position themselves as outsiders - whether on the left flank of the Democratic Party or as critics of Washington incumbents more broadly.
Colorado's results come on the heels of last week's Democratic primaries in New York City - which turned into a referendum on the Democratic Party itself.
Three socialist-backed candidates, backed by New York City Mayor Zohran Mamdani, won their races. The Democratic establishment got slaughtered, and the man left holding the wreckage is House Minority Leader Rep. Hakeem Jeffries (D-NY).
Every candidate Jeffries backed went down. That alone would be a bad night. What made it worse was the scene at the victory party for socialist-backed winner Claire Valdez, where the crowd erupted in boos when Jeffries's image appeared on screen, then broke into a chant: "You're next," a clear sign that his leadership position won't protect him from being a target of the Democratic Socialists of America Party.
Tyler Durden Wed, 07/01/2026 - 12:05