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A "Black Mark" On Tim Cook's Resume: How Apple Missed The AI Revolution
Apple's AI problems didn't become impossible to ignore because competitors released better chatbots. They became impossible to ignore when Apple itself realized it had fallen behind, according to a new feature by Bloomberg.
By early 2025, senior leaders inside the company were holding emergency-level discussions about the state of Apple's AI efforts. What was supposed to be a major leap forward—Apple Intelligence and a next-generation Siri—had instead exposed deeper weaknesses. While Google, OpenAI, Microsoft, Meta, and Anthropic were rapidly improving their models, Apple was struggling to deliver features it had already announced.
Bloomberg writes that the issue wasn't simply that Siri needed work. Executives increasingly believed Apple had underestimated the importance of generative AI altogether. The company had spent years assuming its traditional strengths—hardware, privacy, and tightly integrated software—would be enough. By the time ChatGPT reshaped expectations for consumer AI, Apple had no competitive answer.
Internally, confidence in the existing AI organization had eroded. Leaders concluded that the company's problems were structural as much as technical. Decision-making was fragmented, ownership was unclear, and AI lacked the urgency that surrounded other major Apple initiatives. What had once been viewed as a side technology suddenly looked like the foundation of the industry's future.
That realization triggered a leadership shake-up. Mike Rockwell, best known for leading Vision Pro, emerged as one of the strongest advocates for a more aggressive AI strategy. He had long argued that Apple was not taking the technology seriously enough. When the company's AI shortcomings became impossible to ignore, he was brought in to help rescue Siri and reset the effort.
The shift also forced a change in Tim Cook's approach. Historically, Cook delegated product strategy to his lieutenants, stepping in mainly for reviews and major decisions. AI became an exception. After the disappointing rollout of Apple Intelligence, Cook reportedly became far more involved, pushing executives to move faster and treating AI as a top corporate priority rather than another software feature.
Bloomberg even called Apple Intelligence 1.0 a "black mark" on the resume of Tim Cook.
Perhaps the clearest sign of Apple's miscalculation is how dramatically its position has changed. The company initially downplayed the importance of chatbot-style assistants and generative AI products. Now it is preparing to launch a more conversational Siri and AI experiences that look much closer to what competitors have already been offering for years. Apple once argued that many of these products weren't necessary; now it is racing to build them.
The consequences extend beyond software. Several future hardware projects have reportedly been delayed because Apple's AI capabilities weren't ready. Devices that depended on intelligent assistants, computer vision, or advanced AI interactions could not move forward without the underlying technology.
What makes the situation unusual is that Apple rarely finds itself reacting to industry trends rather than defining them. The company built its reputation by anticipating shifts in computing before everyone else. With generative AI, it appears to have done the opposite. Instead of leading the transition, Apple spent years underestimating it and is now trying to catch up.
The real story isn't the launch of a new Siri. It's that Apple spent decades shaping the future of consumer technology, only to discover that the next major platform shift had started without it.
Tyler Durden Sun, 06/07/2026 - 19:15Ex-NY Gov. David Paterson rips Hochul, Dems for pushing partisan redistricting
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Trump Admin Announces $850MM To Modernize US Coal Capacity, Build 2 New Plants
By Robert Walton of UtilityDive
The Trump administration approved 76 coal-related permits in more than a year of efforts to revive the flagging fuel and execute an agenda of “energy dominance.” His latest attempt includes tapping Defense Production Act funding to expand the industry.
“Last year we prevented 17 GW of coal-powered electricity from going offline. That’s enough power for about 13 million homes, and at a very low price. It’s the lowest price,” Trump said of coal resources.
But critics say the opposite is true. “This move, along with the President blocking the retirement of old coal plants that are too costly to operate, is making most Americans poorer,” Jenkins said. “This is a total misuse of the Defense Production Act, a giant giftwrapped payout to subsidize and prop up a flailing industry that can no longer compete in the free market.”
The coal funding is “another example of Trump ignoring the affordability crisis,” Tyson Slocum, director of Public Citizen’s energy program, said in a statement. “Abusing emergency authorities to justify subsidies for coal is a waste of taxpayer dollars and a clear giveaway to an absurdly outdated, expensive and dirty fossil fuel.”
DOE said it plans to use up to $425 million in Defense Production Act Title III funds to support a dozen coal-plant projects and $75 million for the West Gateway Terminal Project, to operate a rail-served marine export terminal. The coal projects include:
- $19 million for Arizona Electric Power Cooperative to modernize and extend the operating life the Apache Generating Station near Cochise, Arizona;
- $33 million for Duke Energy Kentucky to boost generating capacity at its East Bend Station in Boone County, Kentucky;
- $22.5 million for Oklahoma Gas and Electric’s Sooner DCS Modernization Project near Red Rock, Oklahoma, to modernize the facility’s distributed control system to maintain reliability and improve efficiency; and,
- $46.3 million for Tennessee Valley Authority to revitalize its Cumberland Fossil Plant in Stewart County, Tennessee, to meet regional demands for dispatchable power.
The West Gateway Terminal Project “will support continued growth in U.S. coal exports, improve supply chain resilience, and strengthen energy partnerships with allies throughout the Indo-Pacific region,” DOE Under Secretary of Energy Kyle Haustveit said in a statement.
In a separate announcement, DOE said four projects will receive up to $350 million under the agency’s “Restoring Reliability: Coal Recommissioning and Modernization” initiative, to add or preserve roughly 3.6 GW of coal-fired capacity.
Apache Generating Station near Cochise, Arizona;Along with almost 3 GW of new capacity split between Alaska and West Virginia, DOE announced funding for a project in Guayama, Puerto Rico, to retrofit and modernize an existing 510-MW coal-fired plant, and another project in Cumberland, Maryland, to recommission a 205-MW facility that ceased operations in 2024.
The Anchorage plant will have 1.25 GW of new coal capacity and the West Virginia Energy Campus project will offer 1.6 GW, according to a fact sheet from DOE. They would be the first new U.S. plants to come online since 2013, Trump said.
Also Thursday, U.S. Secretary of Energy Chris Wright issued an emergency order directing the Orlando Utilities Commission to ensure that Unit 1 at the coal-fired Stanton Energy Center near Orlando, Florida, remains available to operate. The unit was slated to enter a premature extended cold shutdown this month. The order is effective through Sept. 1.
“Americans are upset about high electricity prices,” Wright said at the White House event. “Blame closing existing, reliable, secure plants, and replacing them with subsidized, unreliable plants — a gauranteed way to drive electricity prices up.”
But critics say coal plants are expensive to operate and the administration’s efforts are driving U.S. power bills higher. In March, the Sierra Club published analysis showing the Trump administration’s emergency orders to keep six retiring fossil-fueled power plants online have cost ratepayers more than $230 million.
More emergency orders have been issued since the Sierra Club analysis. Coal supporters, however, say the resources are essential and Trump’s investments will help maintain power grid reliability.
“Coal is a critical part of America’s energy security,” America’s Power President and CEO Michelle Bloodworth said in a statement. The group represents the U.S. coal sector.
“The United States has approximately 400 years of domestic coal reserves, making it one of the most fuel-secure energy sources available,” Bloodworth said.
Tyler Durden Sun, 06/07/2026 - 18:40